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Option 2 – Reuse and Refill

The following actions, individually or collectively, will contribute to achieving the outcomes of reducing the environmental impacts of flexible packaging thru the adoption of reuse and refill formats.

Available Courses of Action

  • Action 1 – Consider Reusable Packaging Solutions

Action 1 – Consider Reusable Packaging Solutions

Reusable packaging provides an innovative approach to reducing the environmental impact of single use packaging. Although logistics and other operational considerations are frequently identified as a key challenge to adopting reusable packaging, the historical acceptance of reusable packaging is driving a resurgence in exploring this sustainable packaging alternative.

The following use case(s) provide examples of where reusable packaging has been demonstrated.

Use Cases
Use CaseInnovationApplication Release to Market
GoatoteReturnable Shopping BagVarious2021
Refill CoalitionStandardized, open-source refill system collaborationAmbient dry goods (cereals, rice, pasta, nuts, seeds, dried fruit etc.)2023

Supporting Resources

Useful resources to consider as you explore applying one or more of the above actions to flexible packaging include:

General Information
  • The Reuse Portal 2022
    United Nations Environment Programme, World Wildlife Fund and the World Economic Forum

    This is an open collaborative platform providing users access to practical guidance, tools and networks to take action and drive momentum for reuse solutions. The platform is still underdevelopment and will be released in phases during 2023/24.

  • Barriers and Opportunities for Driving Reuse in Canada 2022
    ReUse Refill CanadaIdentifies the barriers to reusable and refillable systems in Canada for consumer packaging, and what policymakers can do to reduce these barriers.
  • How to Help Consumers Adopt Reusable Packaging 2021
    IGD – UKBased on consumer research using over 2000 UK consumers, this report outlines key opportunities to help adopt reusable/refillable packaging solutions, while offering helpful insight into prioritizing reuse model types, and shifting consumer behavior to help drive change to making reusable packaging more mainstream.
  • Study on Reuse and Refill of Plastic Packaging: National Ecosystem Scan 2023
    CPPThis Canadian study highlights the opportunities to implement reuse and refill systems as a way to reduce the amount of single-use plastics and move towards a more circular economy for plastic packaging.
Reusable Packaging Guidelines
  • Reuse – Rethinking Packaging 2019
    Ellen MacArthur Foundation (EMF) – New Plastics Economy Initiative

    This Guide helps in understanding Reuse models by identifying key benefits, and mapping 69 examples. It includes the evaluation of over 100 initiatives, and interviews with over 50 experts. Descriptions of how different reuse models work, and typical implementation challenges are provided.