| Image |
 |
| Project |
Windset Farms |
| Brand(s) |
|
Packaged Product(s) |
Bell Peppers, Sweet Pointed Peppers, Mini Peppers, Mini Cucumbers, Eggplants |
| Market(s) |
Canada, US |
Release to Market(s) |
2021 |
| Manufacturer |
Pacty Flexible Packaging Solutions |
Material(s) |
Low-density polyethylene (LDPE) bag |
| Summary |
Performance testing included packer and key retailers:
-ensuring sufficient material gauge, including for handle component
-shake test
-packing test
-shelf -ife test by Quality Assurance (QA) team
-evaluated for visual clarity/consistency from a marketing perspective
Aim is for all eligible products to be offered in this format by April 2024
Complies with GDR#6: Increase Recycling Value in Flexible Consumer Packaging
Follows Federal Trade Commission (FTC) Green Guides when applying the “at least 20% less plastic than our previous bag” claim. Complied with key retailer request to only run this on-pack claim for 6 months.
Brand owner reports that the 20% reduction equates to approximately 108,000lbs of plastic per year. |
| References |
(2012) Federal Trade Commission Green Guides: https://www.ftc.gov/sites/default/files/documents/federal_register_notices/guides-use-environmental-marketing-claims-green-guides/greenguidesfrn.pdf |
