DEVELOPMENT VERSION – Please provide your questions or comments to


Project Walmart
Brand(s) Walmart Canada Packaged Product(s) Organic bananas, single bell peppers
Market(s) Canada Release to Market(s) 2019
Manufacturer Material(s) Removed plastic wrap
  • WRAP research on frequently wasted fresh produce items indicates that the preservation qualities of packaging are small, compared to other factors.
  • Anticipated cost reduction
  • Supports consumer to buy amount appropriate to their needs.
  • For consideration: depending on the product, package elimination can create market differentiation challenges.