DEVELOPMENT VERSION – Please provide your questions or comments to

Kellogg Light Weighting

Project Kellogg Light Weighting
Brand(s) Kellogg Europe Packaged Product(s) Cereals
Market(s) UK, EU Release to Market(s) 2021
Manufacturer Material(s) Box
  • Minimal change to production lines
  • On-pack marketing message: “same weight, less packaging”
  • In its Wellbeing Manifesto Kellogg’s claims it will use almost 190 tonnes less cardboard and plastic annually which, combined with transport efficiencies, will remove 700 tonnes of carbon a year.
  • Refer to Golden Design Rule (GDR) #3 regarding eliminating excess headspace for plastic liner
References Kellogg’s Wellbeing Manifesto (2021)