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Ice River

Project Ice River
Brand(s) Various Packaged Product(s) Carbonated and non-carbonated beverage; soups and other canned food products.
Market(s) Canada Release to Market(s) 2022
Manufacturer Ice River Sustainable Solutions (Canada) Material(s) Collation shrink film
  • Complies with GDR#8: using PCR where plastic is necessary
  •  Thin gauge, high strength LDPE film helps eliminate cardboard trays sometimes used for packaging heavier products
  •  Brand owner worked with Loblaw Companies Limited, who collects back-of-house and front-of-house film, to find an end market for flexible film that does not require food-grade recycled content.
  •  Worked with NOVA Chemicals for technical expertise
  •  Ice River has achieved 30% recycled content in its collation film at the testing level, and in 2022 averaged approximately 19% recycled content (combination of PIR & PCR material).