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Digimarc Recycle

Project Digimarc Recycle
Brand(s) Various: P&G, Nestle, KraftHeinz, Danone Packaged Product(s) Various
Market(s) France (European Pilot Market); Canada (pending) Release to Market(s) 2023
Manufacturer Digimarc Recycle Digital Watermarks Initiative HolyGrail 2.0 Material(s) Various, Canadian focus is flexible plastic packaging
  • Watermarks are used for other purposes than recycling, including material tracking for inventory purposes, or digital communication with consumer.
  • The HolyGrail 2.0 project announced 2022 results from European trials that showed that Digimarc’s technology achieved a 99% average detection rate across all tested categories of plastic packaging.
  • Watermark can be added through printing (well-suited for flexible) or through slight embossment on rigid product mold. Printing requires less effort compared to embossment. This is one reason CPT focused on flexible.
  • Validated in Canada in 2022 with a 99% detection rate for films and flexibles a pilot with the Circular Plastics Taskforce (CPT).
  • Results show consistent behavior no matter the type of material used, the form factor, or the type of comingled waste.
  • Provider claims that the digital identify helps authenticate products with anti-counterfeit packaging – helping ensure consumer safety, and confidence in the brand.
  • CPT research indicates that, for flexibles, recyclers are more likely to utilize the technology than MRFs
  • Main challenge is getting enough watermarked packaging to make the business case viable for recyclers.
References Circular Plastics Taskforce Pending collaborative study on improving the recovery and recycling rates of flexible plastics collected from Canadian households