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Berry Global

Project Berry Global
Brand(s) Kraft Heinz Packaged Product(s) Ketchup and other condiments
Market(s) UK Release to Market(s) 2023
Manufacturer Berry Global Material(s) 400ml and bigger bottles
  • Complies with GDR#7: increase recycling value in rigid PP — phase out of silicone valves.
  • Project partners report innovation took eight years, 45 prototypes, 185,000+ hours in development, to optimize balance between functionality and sustainability.
  • Brand owner reports consumer survey confirmed positive consumer response, as it dispenses the same amount of sauce every time, without affecting squeezability.
  • Re: food waste, brand owner notes survey also found the design helps squeeze more product out of the bottle when it is nearly empty.
  • Replaces roughly 300 million unrecyclable silicone valves per year
References (2023)