Summary |
- Complies with GDR#7: increase recycling value in rigid PP — phase out of silicone valves.
- Project partners report innovation took eight years, 45 prototypes, 185,000+ hours in development, to optimize balance between functionality and sustainability.
- Brand owner reports consumer survey confirmed positive consumer response, as it dispenses the same amount of sauce every time, without affecting squeezability.
- Re: food waste, brand owner notes survey also found the design helps squeeze more product out of the bottle when it is nearly empty.
- Replaces roughly 300 million unrecyclable silicone valves per year
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